Recently I was approached by a former employer about doing a small task for them. While working there, I was paid $X/hr. For this task, I said I would need to charge roughly $2X/hr. He came back saying it was way out of his budget. I was fine with not having the work because I [...]

Pricing is one of the hardest things to get right for your business. I heard a story the other day of a business that implemented random pricing to pick the right one. On their pricing page, they had the system choose at random from a pre-determined list of prices. These price points ranged from $5 [...]

Are you an employee who dreams of starting your own business? You have an idea that excites you when thinking about it. You visualise the finished product coming to life. You imagine all the money rolling in from sales. That is great but it could be months or years down the road. Do you really [...]