Recently I was approached by a former employer about doing a small task for them. While working there, I was paid $X/hr. For this task, I said I would need to charge roughly $2X/hr. He came back saying it was way out of his budget. I was fine with not having the work because I [...]

Pricing is one of the hardest things to get right for your business. I heard a story the other day of a business that implemented random pricing to pick the right one. On their pricing page, they had the system choose at random from a pre-determined list of prices. These price points ranged from $5 [...]